Design a program strong partners can say yes to.
Free course for merchants
Affiliate Program Starter Kit
Build a partner program affiliates actually want to promote while protecting margin, attribution quality, and brand trust.
Program design
Partner recruiting
Brand protection
Course promise
What you will be able to do.
Recruit and enable affiliates with better fit.
Measure quality, incrementality, and risk.
Curriculum
Six focused modules, built for action.
This course is built for merchants, ecommerce teams, SaaS companies, agencies, founders, and program managers who want affiliate growth without building a program on weak incentives or unmanaged risk.
Module 1
How Affiliate Programs Really Work
Understand affiliate roles, platforms, tracking, attribution, payouts, and the common reasons merchant programs succeed or stall.
Module 2
Design an Offer Affiliates Want to Promote
Shape commissions, cookie windows, landing pages, product fit, margin rules, and conversion paths that attract quality partners.
Module 3
Recruit the Right Affiliates
Find and evaluate creators, reviewers, publishers, communities, influencers, email partners, and niche experts worth approving.
Module 4
Enable Affiliates to Succeed
Create product education, creative assets, swipe copy, rules, launch notes, and communication that helps partners move faster.
Module 5
Manage Quality and Brand Risk
Set rules for disclosures, coupon behavior, paid search, trademark bidding, fraud signals, and low-value traffic before problems grow.
Module 6
Measure and Improve Program Performance
Read revenue, incremental value, EPC, conversion rate, approvals, refunds, LTV, and partner quality so you know what to scale.
Practical resources
Templates that turn lessons into decisions.
- Affiliate program launch checklist
- Partner recruiting scorecard
- Affiliate onboarding asset planner
- Program performance metrics tracker
Why this course
A merchant course focused on program quality, not vanity signups.
Helps you understand what serious affiliates look for before they commit time and traffic.
Balances recruitment, commission strategy, enablement, compliance, fraud signals, and partner economics.
Gives teams a shared operating model for launching or improving an affiliate program with fewer surprises.
Start free with AffClass.
Sign up to access the course and follow along as AffClass adds more lessons, worksheets, quizzes, and member tools.